La Camisa celebrates its 35th anniversary at the Ferry Landing

Since the inauguration of Ferry Landing on June 1, 1987, La Camisa has been in business. Rob Perales bought the shop in 2020 after running it for John Romero, the original owner for twenty years. Rob talks about John’s decision to open La Camisa, “John was laying tiles in Mrs. Fields’ cookies at the time, that shop is now Spiro’s, and he thought the Ferry Landing would be a great place for a Souvenir shop.” John approached the management company about the idea and the rest is history!

La Camisa boasts of being the one-stop-shop for souvenirs. The shop specializes in shells, sweatshirts, beach accessories, collectibles, socks and sunglasses. La Camisa has been serving the community for over 35 years and says they are “where locals bring their ‘out of town’ guests!” Rob shares that he works hard to ensure he keeps items fresh and new in the store: “I attend five to six memorabilia shows a year. We try to be different, we don’t want to be like everyone else. We have what not everyone wears.

Another factor in the success of La Camisa is the dedication to its customers as well as its employees. Rob explains: “90% of our business is tourists, but we have a lot of loyal customers. We listen to what our customers want. Regarding his team, Rob shares, “We had some of the same employees for ten to fifteen years. This is unheard of in retail. To keep good people, Rob does a few basic things – he listens to them and he treats them well.

La Camisa translates to “the shirt”, and the shop takes pride in the shirts it sells. Rob says that at first they only wore white shirts because it was fashionable. Over the years, shirts have evolved with trends. However, the emphasis on quality and comfort has remained constant. La Camisa sizes range from toddlers to adults, so there’s something for the whole family. Come to La Camisa and find your piece of Coronado!

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