STATEN ISLAND NY –– Tuesday was a special day for Rocco DiMaggio, a 3-year-old cancer survivor from Staten Island.
Rocco is the face of a Stop & Shop fundraising campaign to support pediatric cancer research at Memorial Sloan Kettering (MSK), where Rocco receives treatment. Some initiatives supported by the campaign include the development of cell therapies and other innovative treatments.
“I would just like to say thank you very much to Stop & Shop for all they do for the MSK children,” said Gabriella DiMaggio, Rocco’s mother. “MSK has really changed our life.”
In honor of the campaign, Stop & Shop donated $ 12,000 to Sunrise Day Camp, the only day camp in the world dedicated to children with cancer and their siblings. Sunrise has a location on Staten Island.
The donation was special for Gabriella DiMaggio as she was part of the Sunrise Camp fundraising team prior to her son’s diagnosis. Now she is happy to help other families in a situation similar to hers.
Stop & Shop’s Help Cure Childhood Cancer campaign will run in stores and online at www.stopandshop.com until March 31. In-store shoppers can donate at checkout, while those who buy online for pickup or delivery have the option to donate $ 1, $ 3, $ 5, $ 10, or $ 20 when they complete their order. .
“One hundred percent of your donation goes to Memorial Sloan Kettering and has a real impact on the lives of local families,” said Stefani Shuman, public relations manager for Stop & Shop stores in New York and New Jersey.
The campaign, which began last week, has raised nearly $ 300,000 so far.
Now in its 20th year, the Help Cure Childhood Cancer campaign has dedicated $ 25 million to numerous initiatives that have impacted children and families in the MSK Treatment Program.