Stop & Shop launches Help Cure Childhood Cancer campaign by donating $ 12,000 to Sunrise Day Camp

STATEN ISLAND NY –– Tuesday was a special day for Rocco DiMaggio, a 3-year-old cancer survivor from Staten Island.

Rocco is the face of a Stop & Shop fundraising campaign to support pediatric cancer research at Memorial Sloan Kettering (MSK), where Rocco receives treatment. Some initiatives supported by the campaign include the development of cell therapies and other innovative treatments.

“I would just like to say thank you very much to Stop & Shop for all they do for the MSK children,” said Gabriella DiMaggio, Rocco’s mother. “MSK has really changed our life.”

Rocco DiMaggio, a cancer survivor from Staten Island, is a Stop & Shop Fundraising Patient Ambassador for Memorial Sloan Kettering. He and his mother Gabriella attended the campaign launch event at Stop & Shop in New Springville on March 2, 2021 (Staten Island Advance / Alexandra Salmieri)

Rocco and his mother attended the launch event, which took place at the Stop & Shop in New Springville.

In honor of the campaign, Stop & Shop donated $ 12,000 to Sunrise Day Camp, the only day camp in the world dedicated to children with cancer and their siblings. Sunrise has a location on Staten Island.

The donation was special for Gabriella DiMaggio as she was part of the Sunrise Camp fundraising team prior to her son’s diagnosis. Now she is happy to help other families in a situation similar to hers.

Stop & Shop’s Help Cure Childhood Cancer campaign will run in stores and online at www.stopandshop.com until March 31. In-store shoppers can donate at checkout, while those who buy online for pickup or delivery have the option to donate $ 1, $ 3, $ 5, $ 10, or $ 20 when they complete their order. .

Rocco DiMaggio

Ron Mowder, Store Manager, presents a check for $ 12,000 to Sandy Haft, Director of Sunrise Day Camp Staten Island at Stop & Shop in New Springville on March 2, 2021 (Staten Island Advance / Alexandra Salmieri)

“One hundred percent of your donation goes to Memorial Sloan Kettering and has a real impact on the lives of local families,” said Stefani Shuman, public relations manager for Stop & Shop stores in New York and New Jersey.

The campaign, which began last week, has raised nearly $ 300,000 so far.

Rocco DiMaggio

Stop & Shop employees present a check for $ 12,000 to Sunrise Day Camp Staten Island at Stop & Shop in New Springville on March 2, 2021 (Staten Island Advance / Alexandra Salmieri)

Now in its 20th year, the Help Cure Childhood Cancer campaign has dedicated $ 25 million to numerous initiatives that have impacted children and families in the MSK Treatment Program.

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