October 7, 2021
On a recent Sunday evening, Lauren White opened the Bay Wheels app to plan her weekday morning work trip when she received a pop-up alert about price changes for the bike-sharing service.
“Maybe they lowered the prices,” White thought before hitting the alert, as San Francisco’s only bike share program, owned and operated by Lyft, had raised prices. and introduced a new pricing structure the previous year. “I clicked on it, and I couldn’t believe they had raised the prices even more to the point where (driving Bay Wheels) is almost the same as taking an Uber or Lyft car with someone driving you . “